While both terms are commonly used in sustainability communication, we believe it’s important to distinguish between them and to approach each with a critical lens.
“Climate neutral” is often used to suggest that an activity or product has no net climate impact, typically by purchasing carbon removal credits equivalent to the emissions generated. However, in reality, the atmosphere does not recognize neutrality in this way. Emissions still occur, and the effects of those emissions, especially if not paired with deep reductions, continue to accumulate. As a result, we encourage caution with climate neutral claims, which can sometimes oversimplify complex climate realities.
“Net zero“, on the other hand, represents a science-based, long-term goal that involves cutting emissions as close to zero as possible, and then using carbon removal (no avoidance credits allowed) to address only the residual emissions that remain. This pathway aligns with the global climate targets outlined by the IPCC and the Paris Agreement, and for example, is laid out in the Science Based Targets Initiative Net-Zero standard (Version 1.2 or 2.0).
We advocate for transparent, credible climate strategies that prioritize deep reductions and high-impact removals, moving beyond claims of neutrality toward genuine climate responsibility.